Ajjaya × Bedu
The Miracle is the hook.
The character does something no camera can film in the first second, then dresses you for where you're going. One story runs from the ad to the cart. This page shows what the first examples prove, what the full pilot looks like and what we need to decide.
Ad A · Levitation · stand-in character, real Ajjaya garments
What the first examples prove
Built in one morning. These use a stand-in character until we have Ari's real one. The garments are Ajjaya's own stock.
The character holds
One reference sheet keeps the same face, hair and build across every shot and model.
The real clothes come through
KAIROS robe, AMTAL shirt and drop-crotch pants, generated from the product photos. The trim and colour match the stock.
The Miracle stops the scroll
Seedance 2.5 opens on the impossible image in frame one. The earlier Veo test was not good enough.
Voice and lip-sync
The line lands word for word with captions burned in. Still open: the accent, and whether the glowing eyes stay.
Anatomy of a Miracle ad
Every ad follows the same 17-second shape. Only the Miracle, the hook line and the look change.
The Miracle is already happening. No intro, no logo, no build-up.
Captions carry the line; most people watch muted.
Every garment on screen is a product you can buy.
Hook lines come from Ajjaya's Facebook comments. Nothing invented.
From the ad to the cart, one character
The click picks up the exact shot the ad ended on. Inside, the Miracle is how you choose. Mockups below, built from the sampler stills.
The ad
Opens on the Miracle. The button reads “Find my look”, not “Shop now”.
The landing
Same character, same light. He's waiting by the fire on ajjaya.com.
FestivalThe SpinCeremonyAnimal SpiritsStillnessLevitationThree doors
Each door opens with its own Miracle and its own edit of the catalogue.
Objections, answered
Short clips answer the top doubts from the comments, in his voice.
The Spin into your look
He spins once and lands in a full outfit, so the offer turns into one tap.
Cart, pre-filled
Three pieces, offer applied. Triple Whale tracks the whole path.
The Miracle library
Each Miracle sells something real about the clothes. Each one is shot once and used twice: in an ad and inside the experience.
Levitation
He rises off a cliff mid-meditation, robe floating, stones orbiting.
- Sells
- Drape and lightness of the fabric
- Door
- Stillness
The Spin
One turn, and he lands in the full three-piece look.
- Sells
- The look and the Buy 2 Get 1 offer
- Door
- Festival
Colour Bloom
A white shirt; flowers and roots seep their colour into the cloth.
- Sells
- Hand plant-dyeing
- Use
- Fabric objection
Seed to Garment
A seed drops, hemp shoots up and twists into the trousers he's wearing.
- Sells
- Natural fibres
- Use
- Hemp collection
Mandala Portal
The print on his shirt spins open into a doorway he steps through.
- Sells
- The print itself
- Use
- Ad-to-site transition
Animal Spirits
Misty forest; an owl lands on his shoulder, a deer follows.
- Sells
- Ceremony mood
- Door
- Ceremony
Out: deity imagery, Indigenous patterns used as costume, and wings.
Static ads from the same shoot
Every Miracle gives us its strongest frame as a static, for carousel and retargeting. That's no extra shoot and about USD 0.10 an image.
The text here is generated inside the image. Final statics get set type in the brand font.
Six weeks to a readable test
Claude runs the pipeline: comment mining, scripts, generation, stitching and edit files. Philip picks the takes and finishes. Ari's review speed sets the pace.
What we need to decide
Comment on any of these in the rail. The highlighted option is Philip's recommendation.
Next steps
| What | Who | By |
|---|---|---|
| Get the character asset pack and the Facebook comment export from Ari | Max | 27 Oct |
| Mine the comments into buy reasons, objections and 3 hook lines | Claude | 29 Oct |
| Lock the character, the 3 Miracles and the hooks | Philip | 31 Oct |
| Scope the Shopify section and Triple Whale tracking | Yuval | 3 Nov |
| Produce the full ad set and experience clips | Claude + Philip | 14 Nov |